You would agree that business is all about communication. Every day we communicate with staff, clients, suppliers, associates, colleagues. We may communicate to the general public in the form of advertising or promotion. Ultimately, communication is where it's at.

Now here is a concept to get your head round. If you think communication is solely about language then if I asked you to think of an image of a dog in a garden, it is likely you would come up with a different breed, size, age, colour of dog to me! Let alone what the dog is doing.......mine is barking at next doors cat.....what is your dog doing?

In NLP you will learn that REAL communication is a lot more than just the language that we speak. There is much below the surface which is why we all see the dog differently depending on our own experiences and memories. NLP skills in communication give you the insights and understanding of what the other persons sees in communication.

The same idea can be applied to human behaviour. The only part of anyone we see is their behaviour. We do not see the conditioning, the emotions, the feelings and the attitude that lie below the surface. The behaviour of a human is the result of these underlying factors and it is this part we see. One of the presuppositions of NLP is that "the behaviour is NOT the person. Accept the person and change the behaviour".

To do this you need a deep understanding of how the mind works. In essence you need an instruction manual and this is what NLP can do for you. It provides you with an instruction manual for the mind which makes it easy for you to communicate effectively and influence change in yourself and others. It allows you to really tune into others and build strong relationships fast and easily in addition to making your goals and outcomes much more achievable.

I would like you to answer these four questions in your mind;